Ongoing Lead Gen for CEIA Thorugh Linkedin Ads

601

leads generated over 3 years

+95%

increase in website visits since we launched our campaigns

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+35%

increase in website session durations since we campaigns launched

CEIA, a global leader in security screening solutions, sought to expand awareness and adoption of their Opengate technology — an advanced, walk-through weapons detection system designed for use at large public events. Despite having a strong product and established reputation, CEIA faced a key challenge: reaching and engaging new decision-makers in event security and logistics who could benefit from Opengate.

The Challenge

Before partnering with SearchUp, CEIA’s team struggled to generate consistent, high-quality leads. Traditional outreach and paid advertising were producing low engagement and poor conversion rates, particularly among event directors and operations managers at large venues and festivals — the audience most aligned with Opengate’s use case.

The objective was clear: attract relevant, high-value contacts who were responsible for event safety and venue operations, and convert them into qualified leads without relying on cold outreach or aggressive sales tactics.

The Strategy

SearchUp crafted a bespoke LinkedIn lead generation campaign that focused on educational value first, sales second.

We designed a funnel centred on whitepaper promotions related to event security trends, crowd management, and threat detection. These whitepapers subtly showcased how Opengate technology solves modern security challenges, while providing tangible insights to the reader.

Whitepapers were chosen as the main lead magnet because they offer a soft entry point — encouraging event professionals to exchange their work email and phone number for valuable, industry-specific knowledge. This approach built trust and credibility, positioning CEIA as both an innovator and a thought leader in the security space.

Importantly, all activity was managed within the LinkedIn platform, streamlining the lead capture process and keeping friction to a minimum.

The Results

The results were nothing short of exceptional.

A steady and reliable flow of leads from senior event and security professionals.
High-value contacts from major organisations including Tesco, Wembley Stadium, Emirates, and Festival Republic.
A significant uplift in engagement with CEIA’s content across LinkedIn.
A marked improvement in lead quality, with prospects demonstrating strong alignment to CEIA’s target market.

This campaign demonstrated the effectiveness of combining educational content marketing with strategic lead generation, enabling CEIA to directly connect with the exact people responsible for implementing event security technology at scale.

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The Outcome

CEIA’s partnership with SearchUp not only delivered a pipeline of qualified leads but also elevated their brand visibility among decision-makers in the UK and European event security market.

By leveraging SearchUp’s expertise in content-led lead generation, CEIA transformed its outreach from reactive sales to sustainable, inbound engagement, generating meaningful conversations with top-tier organisations — all within a professional, value-driven framework.