Leads Flow Heavily for Plumbing Client

120

plumbing leads in month one

-65%

cost per lead improvement

‍

-£0.31

average cost per click decrease

‍

With just a trickle of low quality leads, FlexiPlumb Limited in Newbury were struggling to make paid search work for them.

The client was spending a lot of money on Google Ads, and Google Local Services, but they were only getting a few leads per monht, and each lead was costing them around £50 on average.

Searchup were contacted by the client in September 2025, and were asked for a propoal on increasing the number of leads for the client plumbing and heating services. Searchup immediately identified potential and put a proposal together, which Searchup implemented.

Searchup set to work immediately on the client's Google Ads and Google Local Services Accounts.

Work was undertaken to campaigns structure, keywords, ads, audiences and more. Time was also invested in enhancing conversion tracking, and doing spot-checks on ads to ensure that ad copy was relevent to the search query entered in to Google.

With just a week the client already noticed an uplift in the volume and quality of leads.

By mid-October 2025 the client commented " whatever you are doing, it is working".

120 quality leads were produced for the client in month one; these were phone calls or website form submissions.

Average cost per click ad cost per lead were both vastly improved, and the client was actively handpicking which jobs they wanted to work on because they were suddenly too busy to complete all of the work generated.