With the average person spending more time online than they do sleeping having a good web presence has never been more important. As well as needing to convey the right impression of your business the content you produce, and syndicate, online needs to do several other things and, not least, is to drive your site up the organic rankings in Google. Links are still the #1 ranking factor for Google’s algorithms but through the well publicised Panda and Penguin updates the quality of the content you use on the website is also a huge factor in where your site will appear in organic SERPS.
We use a combination of techniques to produce content. First, we start with a very journalistic mind-set and always consider the five W’s (who, what, why, where, when) as well as tried and tested on-site content techniques. The way Internet users search for, as well as consume, content has changed through the advances in technology, especially of the mobile variety. Many users now tend to ask questions, if your website can answer these questions in a pithy and informed way this will impact on your online visibility. Not only can we produce content that will make your business stand out from the crowd; we can help shape your content strategy. So, if you want to be seen as an expert voice, increase your online visibility or probably both, we can help.
As you would expect we invest heavily in the software, especially tools that help us mimic Google's A.I and, how we think their crawlers read websites. Combine this with a journalistically trained human and you have a recipe for success.
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