Challenge 

Fusion Group, a full-service marketing agency led by Managing Director David Whittingham, delivers comprehensive solutions to a wide range of clients. However, as they scaled their client portfolio, they faced a key challenge: securing consistent access to high-level expertise and strategic insight, particularly for complex digital projects. They needed a reliable partner with deep technical experience to complement their in-house capabilities and drive sustained results for their clients. Fusion Group have always used ‘on-demand’ resources via Freelancers - but a freelancer solution doesn’t work for retainers, especially larger clients and, in particular eCommerce (which just happens to be a SearchUp speciality). 

Solution

Enter SearchUp. Over the past five years, Chris, Craig, and Terry from SearchUp have embedded themselves as an extension of Fusion Group’s team. Acting as the go-to specialists for SEO and digital strategy, they have provided senior-level expertise and a data-driven approach to problem-solving.

For one client — an international electronics retailer — SearchUp has been delivering measurable results for half a decade. The combination of Fusion Group’s creative and strategic oversight with SearchUp’s deep technical knowledge has created a winning formula for long-term success.

Results

• A trusted partnership lasting over five years.

• Consistent year-on-year improvements in search visibility and digital performance.

• A seamless collaboration that has strengthened Fusion Group’s service offering and client retention.

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Client Testimonial: 

“Working with SearchUp has been a game-changer. Chris, Craig, and Terry bring a level of strategic expertise that’s hard to find. Having them on board gives us the confidence to take on more complex projects, knowing we’ve got the firepower to deliver. This means we can scale our businesses together.” – David Whittingham, MD of Fusion Group

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