No Phishing Way!? Linkedin Ads Work Wonders for Cyberfort

10X

increase in ad engagement

2,901

website visits in month one

80%

brand recall amongst the target audience

Client Overview

Cyberfort is a trusted provider of cybersecurity solutions, dedicated to helping organisations protect their data, systems, and reputations in an increasingly digital world. While Cyberfort’s expertise in cybersecurity was well recognised, their marketing efforts on LinkedIn were not delivering meaningful engagement or brand impact.

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The Challenge

Before partnering with SearchUp, Cyberfort’s LinkedIn Ads were underperforming. Their campaign strategy lacked structure and focus, and despite investing in paid advertising, they saw little tangible benefit.

The company’s goal was to generate leads through whitepaper downloads. However, targeting cybersecurity professionals — a group naturally cautious about sharing personal information — meant that conversion rates were low and engagement remained minimal.

The Solution

SearchUp began by sitting down with the client to assess their existing LinkedIn Ads setup. Cyberfort had initially asked SearchUp to takeover the management of the ads and use the existing techniques, however SearchUp boldy pushed back and advised that the very approach needed changing aswell as the execution. Through a detailed audit, the team identified key flaws in campaign objectives, design and audience targeting. These findings were presented to the clietn along with a completely revised plan of action that the client quickly approved.

One key finding that led to this drastic change was that the target audience - cybersecurity experts - were reluctant to share personal details to access whitepaper material, and this was a challenge that couldn't be overcome.

Recognising that the lead generation model was misaligned with audience behaviour, SearchUp proposed a new approach: shift the focus from direct lead capture to brand recognition and engagement.

This involved:

Developing brand awareness campaigns that highlighted the benefits of working with Cyberfort for cybersecurity protection.
Running creative ad variations that drove website visits rather than gated downloads.
Implementing a strategy of continuous creative refreshes to keep ads relevant and maintain visibility in target audiences’ feeds.

The Results

The shift in strategy delivered outstanding results:

10x increase in ad engagement compared to previous campaigns.
Significant rise in click-through rates and website visits.
Noticeable boost in LinkedIn followers, with users actively commenting on posts and engaging in discussions.
A stronger, more consistent brand presence across LinkedIn.

By focusing on awareness and conversation rather than data capture, Cyberfort built a more trusting and engaged audience — ultimately creating a stronger foundation for future lead generation.

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The Takeaway

Sometimes, success in digital advertising requires stepping back and understanding audience psychology. For Cyberfort, SearchUp’s tailored approach transformed an underperforming ad channel into a thriving brand platform — proving that the right message and strategy can unlock exponential engagement.

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Linkedin Ads