SEO Services
Google uses over 200 ranking signals and pushes thousands of algorithm refinements a year. Most businesses don't need to know all of them — they need someone who does, and who translates that into more customers finding them online.
One client, three months
3×
Organic traffic within three months
4×
Sales from organic search
£40k
Extra monthly revenue from organic alone
Guardian · BBC · HuffPost
Client coverage landed through content
Results from one of our longest-standing clients, a translation company.
A real SEO strategy has to fit the business, not the other way round.
Our KPI is simple: is the client's business making more money because of what we did this month? If the answer's no, we change what we're doing.
An eCommerce site usually needs more work on category pages and product content. A B2B company needs links into a lead generation page and a content strategy that speaks to a longer buying cycle. We've worked across enough verticals now to know that "just do SEO" isn't a plan.
You want to be found by people searching in a specific town, city or region.
You're competing for customers across the whole of the UK, not just on your doorstep.
You're selling products online and need category and product pages doing the heavy lifting.
Within that, here's what's typically involved when you work with us:
Crawlability, site speed, indexing issues, structured data. The unglamorous stuff that everything else depends on.
Getting your titles, headings and content properly aligned to what people are actually searching for.
Not just blog posts for the sake of it, but content built to rank and to get linked to. We've landed client coverage on the Guardian, the BBC and the Huffington Post through this approach.
Link building, digital PR, and building the kind of authority signals Google actually weights.
Google Business Profile optimisation, citations, and the local ranking signals that matter if you're trying to win customers in a specific area.
Category structure, product page optimisation, and the technical groundwork eCommerce sites tend to get wrong.
Hreflang, market-specific keyword research, and structuring a site that needs to rank in more than one country.
Visibility in AI Overviews and tools like ChatGPT and Perplexity is now part of the conversation, not a bolt-on. We combine our experience with specialist AI tools to keep pace with this rather than treating it as a separate discipline from traditional SEO.
If a Google update has hit your traffic, or a previous agency did something that's got your site penalised, this is a different job to a standard campaign and needs treating as one.
You'll know what we've done, why, and what it's actually changed. Not a dashboard full of vanity metrics.
Before we touch anything, we run a proper SEO audit — a full technical review of the site, plus the keyword research and competitor work needed to know what's actually worth targeting.
One of our longest-standing case studies, a translation company, came to us after working with larger, more expensive SEO companies and seeing nothing for it. We ran the audit, fixed what needed fixing, then built the site's authority through link building. Organic traffic more than tripled within three months, and sales from organic search quadrupled — around £40,000 a month in extra revenue from that channel alone.
Ask about a standalone auditMost clients stay with us on an ongoing basis, but not everyone needs that. If you just want a technical SEO audit, a second opinion on a migration, or a content audit before you commit to anything bigger, we do those as standalone projects too.
A full technical review of the site, plus the keyword research and competitor work needed to know what's actually worth targeting.
What the audit surfaces gets fixed first — before anything else is built on top of it.
Then we build the site's authority — link building, content and digital PR.
You'll know what we've done, why, and what it's actually changed.
If people are searching for your business by area — "near me," a town name, a region — that's a different problem to ranking nationally, and it needs a local SEO service built around it: a Google Business Profile kept accurate and active, consistent citations across directories, and location-specific content that actually reflects how people search locally, rather than a copy-pasted page with the town name swapped out.
We don't publish a fixed price list, because a fair SEO campaign for a five-page local business site looks nothing like one for a multi-market eCommerce store, and quoting a generic number for either would be a bit dishonest. What we can tell you: every quote is based on what your site and your market actually need, not a package tier picked to hit a sales target. Tell us your budget and we'll tell you honestly what's realistic within it — including if we think a smaller, cheaper piece of work is the right call, which does happen.
We've made most of the mistakes already, on our own projects, over three decades. You don't have to.
You could do a lot of this yourself, and plenty of business owners do the basics fine. Where a professional SEO service earns its keep is in the parts that take years to get a feel for.
We also work well alongside other people — creative agencies, web developers, in-house marketing teams. Plenty of our projects come in through a developer who needs an SEO specialist for a build, or an agency that needs technical SEO expertise without hiring for it. There's enough work to go round, and we'd rather collaborate than compete for the sake of it.
The parts that take years
"As a marketing manager I found working with SearchUp to be fantastic. We've used other agencies in the past and while they were generally OK with on-site optimisation, they struggled when it came to gaining links. SearchUp didn't."
"They are very professional. Deliver what they promised. Provide us with monthly updates. Make changes at short notice. They have increased our presence immensely."
Justin Ward, Managing Director, Wards Property Management
Enough to be honest with you: most campaigns start showing real movement in rankings and traffic within three to six months, with material commercial impact — meaningful leads or sales from it — following somewhere between nine and fourteen months, longer in the most competitive markets. Anyone promising page one in weeks is either lying or about to do something that gets your site penalised.
SEO builds organic search rankings that keep bringing traffic without paying per click. Google Ads gets you instant visibility but stops the moment you stop paying. Most businesses need a mix, but if you're only funding one, SEO tends to be the better long-term investment.
Regularly. It's one of the most common reasons people come to us — an SEO campaign that ran for months with nothing to show for it. First step is always an audit, so we can tell you honestly what went wrong before we start.
Tell us about your business and we'll tell you what an SEO strategy for it would actually look like — no jargon, no guaranteed rankings nonsense, just a straight answer.
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We are a small, but perfectly formed, Digital Marketing Agency based in Stoke-on-Trent, Staffordshire. We provide services that help business owners make more money online.
