How to Get the Most from Your Digital Marketing Agency

Working with a digital marketing agency should feel like having an expert extension of your own team — one that helps you reach new customers, boost your brand visibility, and make the most of every marketing pound.

But just hiring an agency isn’t enough. To really get results, you need a strong, two-way relationship built on communication, trust, and a shared understanding of your goals.

Here are some simple but powerful ways to make sure you’re getting the best out of your agency partnership.

1. Read the Reports — and Ask Questions

Your agency spends a lot of time preparing reports to show what’s working and where things could improve. Don’t just skim them — take the time to go through the results and, if something doesn’t make sense, ask.

No question is too small or too technical. A good agency should be happy to explain what each metric means and how it links back to your objectives. You’ll get more insight, and they’ll know you’re engaged and focused on outcomes that matter.

2. Tell Them If the Reports Aren’t Useful

On the flip side, if you find your reports full of unnecessary data or too complicated to digest, say so!

There’s no point spending time and budget on reports that aren’t helpful. Let your agency know what kind of information you actually use — whether that’s headline results, visuals, or quick summaries. Most agencies are more than happy to adapt their reporting so it’s clearer, faster to read, and genuinely useful to you.

3. Keep Them Updated on What’s Happening in Your Business

Your agency can only respond to what they know. If you’ve got a new product launching, a seasonal offer coming up, or changes to your services, tell them early.

These updates can shape campaign ideas, spark new content, and make your marketing more relevant and timely. A heads-up a few weeks in advance can make a world of difference to the results.

4. Keep Them on Their Toes

Digital marketing never stands still — algorithms change, new tools appear, and strategies evolve all the time.

If you spot a trend or hear about a new development in SEO or PPC, bring it up with your agency. Ask what they think or whether it could work for your business. It’s a great way to stay informed and ensures your agency keeps up with the latest thinking too.

5. Check the Change History

When it comes to paid media accounts like Google Ads, Meta, or Microsoft Ads, you can see exactly what’s been changed — and how often — in the account’s change history.

Take a look now and then. Are updates happening regularly? Are ads being tested and refined? Are budgets or bids being adjusted in line with performance?

Your agency should be actively managing and optimising campaigns, not just setting them up and leaving them to run. Regular activity in the account is a sign your investment is being properly managed and your agency is earning their keep.

6. Cross-Check the Results

Your agency should give you transparent data on how campaigns are performing — but it’s always worth checking how those results line up with your own internal figures.

For example, do website leads match what your sales team are seeing? Are reported conversions reflected in your CRM? If something doesn’t add up, raise it. It’s not about catching anyone out — it’s about making sure you’ve got a clear, accurate picture of what’s really happening.

7. Ask About the Bigger Picture

A good agency won’t just talk about this month’s clicks or conversions. They’ll also have a plan for how your marketing will evolve over the coming months.

Don’t be afraid to ask about medium- and long-term strategies: what’s coming next, what they’re planning to test, and how your campaigns will grow. This keeps everyone focused on progress rather than just performance snapshots.

8. Keep Calls and Meetings Focused

Regular catch-ups are essential, but they don’t have to drag on. The most productive meetings have clear goals, a set agenda, and finish once those points are covered.

That way, both sides get what they need — updates, decisions, next steps — without using more time than necessary. It also means your agency can spend as much of their contracted hours as possible actually doing the work: optimising campaigns, creating content, and delivering results.

9. Treat Your Agency as a Partner, Not a Supplier

Finally, remember that the best results come when your agency feels like part of your team. Share updates, be open with feedback, and celebrate wins together.

When your agency truly understands your business — your goals, your customers, your challenges — they can be far more proactive, creative, and effective.

In Summary

Getting great results from your digital marketing agency isn’t just about campaigns and clicks. It’s about communication, curiosity, and collaboration.

Read the reports. Ask questions. Share your news. Check the work being done. Challenge ideas. And expect your agency to do the same.

Because when you work together, you don’t just get good marketing — you get marketing that moves your business forward.

Partnering with SearchUp

At SearchUp, we believe the best client–agency relationships are built on openness, accountability, and shared success. We don’t just run campaigns — we work with you to understand your business, find opportunities, and create measurable growth.

If you’re looking for a proactive digital marketing partner who’ll keep you informed, challenged, and ahead of the competition, we’d love to talk.

👉 Get in touch with us to see how we can help your business get the most out of digital marketing.

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