eCommerce SEO Agency

Problems we solve

Here's some examples of problems we solve for our eCommerce SEO clients...

Good traffic, low add-to-cart and checkout completion
Category and product pages buried on page 2–3 for money terms
Large catalogues that are hard for search engines to crawl and index
Duplicate or thin content across variants and filters
International rollouts with messy URLs and language targeting

Outcomes we aim for

Here's some examples of what we aim to do for our eCommerce SEO clients...

Higher visibility for profitable categories and products
Faster page load times on mobile and core pages
Clear collection and internal linking structure for large catalogues
Better performance on non-brand queries that actually convert
Reliable tracking of organic revenue and assisted conversions

Our eCommerce SEO Process

Our eCommerce SEO process is built to be clear, predictable, and focused on revenue growth. We start by finding the biggest opportunities in your store, then turn them into a practical roadmap that we implement, measure, and improve every month. As results build, we scale what’s working across more products, categories, and markets - without risking the performance you’ve already gained.

Store and opportunity review

We start with a full audit of your store: technical health, category and product performance, content, and current rankings. We map quick wins and structural fixes, then prioritise by revenue impact.

Strategy and roadmap

We build a 6–12 month roadmap that covers technical changes, content, and authority building. Each item has an owner, a timeline, and a clear goal such as “increase organic revenue from [Category] by X%”.

Implementation and optimisation

Our team works with your developers and marketers to ship changes. That can include fixing site architecture, rewriting product templates, publishing content, and earning links.

Reporting and learning

Each month you get a clear view of completed work, rankings, traffic, and revenue. We compare planned outcomes with actual performance and adjust the roadmap.

Scale and expansion

Once core markets and ranges are performing well, we extend the strategy to new product lines, countries, or channels while protecting what already works.

Paid Media Frequently Asked Questions

Can your PPC actually scale as your product range grows?

Short answer: yes.

The longer answer is that we build PPC so it still works when you add new categories, new SKUs, and new markets, not just when you have a neat starter catalogue.

We’ve done this for fashion brands, B2B beauty, electronics retailers and niche eCommerce stores with fast‑moving ranges.

How do you structure PPC for expanding product lines?

When your range grows, the account has to grow with it without turning into chaos.

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Our approach focuses on three things:

Structure by meaningful groups, not guesswork
Campaigns and asset groups are built around product categories, margins, intent level and lifetime value, not just broad keyword buckets.
Product feed and Merchant Centre rules that scale
We use clean feeds and Merchant Centre rules to control which products show where, and to spin up or dial down visibility as new lines launch or old ones need clearing.
Testing that keeps control as you add more
We run controlled experiments on bids, audiences, and creatives so new products plug into a framework that’s already proven, instead of starting from zero each time.

This gives you a setup where adding 200 new products is a process, not a fire drill.

What does this look like in real campaigns?

To make this concrete, here’s how scalable PPC has played out in client accounts:

B2B beauty brand with products and courses
We built a paid media plan around two distinct product categories (products and training), across Google Ads, Meta, TikTok, Pinterest and Snapchat, all integrated with Shopify. During peak season, Google Ads hit a ROAS of over 16, Meta Ads delivered 14.7, and total website revenue rose 35.6% in 12 months, with users up 48.9%.
Fashion eCommerce store through peak winter
Over a key winter period, revenue grew 92% year on year, transactions rose 119%, and the eCommerce conversion rate more than doubled. Revenue from Paid Search alone increased by 558.27%, off the back of tightly structured campaigns aligned to the product range and seasonal demand.

International electronics retailer with a huge catalogue
For a household‑name electronics retailer selling “all types” of products online and in‑store, we rebuilt PPC and organic strategy around both category performance and local store demand. Paid media drove a 97% increase in online revenue year on year, ROAS improved from 9.81 to 13.8 while media spend rose 40%, and monthly revenue was up £49k by the second full month.
Niche furniture brand scaling with limited budget
For a TV bed retailer starting from a fresh domain and small budget, we combined focused content, link building and cost‑effective PPC including Performance Max. Website sessions grew 180% year on year and revenue doubled, showing how a lean account can still scale with the range if the structure is right.

These examples are different businesses, but the principle is the same: the account is built so you can keep adding categories without tearing everything down each quarter.

What do you get as your range keeps growing?

If you’re expanding your product lines, you’ll want answers to questions like:

“Which categories actually justify more budget this month?”
“Are new products stealing sales from existing lines or lifting overall revenue?”
“What happens to ROAS when we add an entirely new range?”

Our setup is designed so you can see that clearly:

Reporting broken down by category, product type, or margin band.
Budget controls that let you push winners and protect core ranges while you experiment.
Feed and campaign structures that don’t collapse the second you add a new collection.

So if you’re wondering “Can you handle PPC as we keep adding products?” — this is exactly the kind of account we build PPC for.

eCommerce SEO Agency