eCommerce SEO Agency

When your range grows, the account has to grow with it without turning into chaos.

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Our approach focuses on three things:

• Structure by meaningful groups, not guesswork
  Campaigns and asset groups are built around product categories, margins, intent level and lifetime value, not just broad keyword buckets.
• Product feed and Merchant Centre rules that scale
  We use clean feeds and Merchant Centre rules to control which products show where, and to spin up or dial down visibility as new lines launch or old ones need clearing.
• Testing that keeps control as you add more
  We run controlled experiments on bids, audiences, and creatives so new products plug into a framework that’s already proven, instead of starting from zero each time.

This gives you a setup where adding 200 new products is a process, not a fire drill.

To make this concrete, here’s how scalable PPC has played out in client accounts:

• B2B beauty brand with products and courses
  We built a paid media plan around two distinct product categories (products and training), across Google Ads, Meta, TikTok, Pinterest and Snapchat, all integrated with Shopify. During peak season, Google Ads hit a ROAS of over 16, Meta Ads delivered 14.7, and total website revenue rose 35.6% in 12 months, with users up 48.9%.
• Fashion eCommerce store through peak winter
  Over a key winter period, revenue grew 92% year on year, transactions rose 119%, and the eCommerce conversion rate more than doubled. Revenue from Paid Search alone increased by 558.27%, off the back of tightly structured campaigns aligned to the product range and seasonal demand.

• International electronics retailer with a huge catalogue
  For a household‑name electronics retailer selling “all types” of products online and in‑store, we rebuilt PPC and organic strategy around both category performance and local store demand. Paid media drove a 97% increase in online revenue year on year, ROAS improved from 9.81 to 13.8 while media spend rose 40%, and monthly revenue was up £49k by the second full month.
• Niche furniture brand scaling with limited budget
  For a TV bed retailer starting from a fresh domain and small budget, we combined focused content, link building and cost‑effective PPC including Performance Max. Website sessions grew 180% year on year and revenue doubled, showing how a lean account can still scale with the range if the structure is right.

These examples are different businesses, but the principle is the same: the account is built so you can keep adding categories without tearing everything down each quarter.