We find and fix the technical issues stopping search engines from crawling, indexing, and ranking your site properly. No jargon, no vague audit PDFs that sit in a drawer — just a clear roadmap, transparent pricing, and fixes that get shipped.
This is the report that matters — crawl health and organic visibility, not a 40-page audit nobody reads.
Content and links get the attention.Technical SEO is the part that decides whether any of it counts.
If Google can't crawl your site efficiently, can't work out which pages matter, or has to wait three seconds for your homepage to load, no amount of content marketing or link building will fix that. Technical SEO issues are silent — they don't throw an error message, they just quietly cap how much of your organic search potential you're ever able to reach.
Our technical SEO services find those issues, prioritise them by actual impact on search visibility, and get them fixed — working alongside your existing content and paid media strategy rather than in isolation from it. As a technical SEO agency, that's the whole job: not just producing an audit, but making sure what it recommends actually happens.
If any of these sound familiar, a technical SEO audit is the right place to start.
Every one of these gets picked up in our technical SEO services — most agencies stop at the audit, we don't.
Every site's starting point is different, but this is what we're always working towards.
A fully crawlable, cleanly indexed site with no wasted crawl budget
Faster page load times and Core Web Vitals scores that pass, on mobile and desktop
A logical site architecture that gets search engines — and users — to the right page faster
Structured data that helps search engines and AI overviews understand exactly what your pages are about
Search visibility that isn't capped by fixable technical issues sitting underneath good content
A stable technical foundation that protects rankings through migrations, redesigns, and growth
Our technical SEO services aren't one job. It's a set of disciplines that all feed into the same outcome: search engines can find, understand, and trust your site. Here's how we break it down.
Every engagement starts with a full technical SEO audit service — crawlability, indexation, site speed, structured data, mobile usability, and more. We use tools including Screaming Frog, Google Search Console, and Google Analytics to build a complete picture, then prioritise findings by the impact they'll actually have on your search visibility, not just by how many issues we can list. It's the same technical audit discipline whether you're a five-page brochure site or a multi-region eCommerce catalogue.
Site speed is both a ranking factor and a user experience problem. We diagnose what's actually slowing your site down — unoptimised images, render-blocking code, poor server response times — and fix it, rather than handing you a PageSpeed score and walking away.
A search engine can only rank what it can efficiently crawl. We review your site structure, internal linking, XML sitemaps, and robots.txt to make sure crawl budget is spent on the pages that matter, and that nothing important is buried five clicks deep.
We implement the structured data that helps search engines — and increasingly, AI systems — understand your content properly: Organization, Service, FAQPage, Product, and Article schema, applied to the pages where it actually earns visibility rather than bolted on everywhere as a checklist item.
JavaScript-heavy and headless builds create real crawlability risk if search engines can't render your content the way a browser does. We test how your site renders for Google, identify what's getting missed, and fix rendering and indexing issues before they cost you visibility.
Google AI Overviews and AI-led search tools are changing how people find information, and they rely on the same technical foundations — clean structured data, crawlable content, clear entity signals — as traditional search, plus a few new considerations, like whether AI crawlers can actually access your site. We build AI-crawler accessibility and AI Overview eligibility into every technical SEO strategy, not as an add-on.
Migrations are one of the highest-risk moments in a website's life. We manage URL mapping, redirects, structured data validation, and post-launch monitoring so a replatform, domain change, or redesign doesn't cost you the rankings you've already earned.
If you operate across multiple countries or languages, technical decisions — hreflang implementation, URL structure, ccTLD versus subfolder — determine whether the right version of your site shows up in the right market. We help you get that structure right from the start.
Technical SEO audits are easy to commission and hard to act on. Most agencies hand over a report and leave the implementation to you. We don't — our process is built to get fixes shipped, not just diagnosed.
Start with an auditWe run a full technical SEO audit of your site and prioritise every finding by its likely impact on search visibility and revenue — not just by volume of issues. You get a clear view of what's actually worth fixing first.
We turn the audit into a practical roadmap with clear priorities, owners, and rough timelines — so you know what's happening, when, and why, before any work begins.
This is where most technical SEO falls down. We don't just tell you what's wrong — we work directly with your developers or web design team, via clear tickets and staging environment testing, to get fixes actually shipped.
Once fixes are live, we validate them — checking crawl behaviour, indexation, and Core Web Vitals have genuinely improved, not just assuming they have.
Technical SEO isn't a one-off project. New pages, new features, and platform updates all introduce new risk. We keep monitoring crawl health, site speed, and search visibility on an ongoing basis, and flag issues before they become ranking problems.
Most clients see crawl and indexation issues resolved within 4–6 weeks of an audit. Meaningful search visibility improvements from the deeper technical work typically build over 3–6 months, depending on your starting point and how quickly fixes can be implemented.
We don't promise rankings overnight. We keep clients because the fixes we make actually hold.
We're a small, focused digital marketing agency based in Stoke-on-Trent, working with clients across the UK — from Newcastle-under-Lyme to London and everywhere in between. We don't have account managers. When you work with us, you're working directly with the technical SEO expert and consultant doing the work, not relaying issues through someone who has to check with the team.
We're also a search engine optimisation agency first, not a web design agency that bolts on SEO after the site's already built — which means our recommendations are built around what actually improves website performance and search engine results, not what's easiest to build. If a fix genuinely needs a website design change, we'll say so and work with your web design team to get it done properly, rather than working around it.
A technical SEO audit rarely stands alone — it's usually the foundation underneath a wider SEO strategy. Here's what that's looked like for clients we've worked with.
We combined technical SEO fixes with focused content and link building to grow website sessions by 180% year-on-year from a fresh domain. Revenue doubled over the same period.
Fixing crawlability and site structure across a complex product range helped this B2B beauty brand grow organic visibility, contributing to a 35.6% rise in total website revenue year-on-year.
We supported Rave Coffee's organic growth strategy — technical foundations included — helping the brand rank for competitive coffee and subscription search terms in a crowded DTC market.
Want to see more? View all case studies
Technical SEO is the practice of optimising the technical aspect of a website — crawlability, indexation, site speed, structured data, and site architecture — so that search engines can access, understand, and rank your content properly. It's distinct from content or off-page SEO, but it underpins both: neither works well if search engines can't crawl your site in the first place. Get this right and every other part of your SEO strategy has a genuine chance at SEO success; get it wrong and you're capping your results before you've started.
Yes. Some clients want a one-off technical SEO consulting engagement — an audit, a prioritised roadmap, and recommendations their in-house team implements. Others want us involved end-to-end, from audit through to shipped fixes and ongoing monitoring. We scope the engagement around what you actually need, not a fixed package.
A standalone technical SEO audit is priced based on the size and complexity of your site. Ongoing technical SEO is typically delivered as part of a broader SEO retainer, from £1,500 to £6,000+ a month, depending on scope. We agree pricing after reviewing your site properly — not before we understand what's actually involved. No lock-in contracts.
Most technical SEO audits take one to two weeks, depending on site size and complexity. Larger or more technically complex sites — big eCommerce catalogues, international sites, headless builds — can take longer. You'll always get a clear timeline before we start.
Both, depending on what works for you. We can implement fixes directly, work alongside your in-house developers via tickets and staging environments, or hand off a fully prioritised roadmap for your team to build. Most clients prefer a mix — we implement the technical fixes and collaborate with their developers on anything that touches core platform code.
We use a combination of tools including Screaming Frog, Google Search Console, and Google Analytics, alongside manual checks that automated tools miss — because a clean crawl report doesn't always mean a site is actually healthy.
AI Overviews and other AI-led search results draw on the same technical signals as traditional search — crawlable content, structured data, and clear entity signals — plus a few AI-specific considerations, like whether your site is accessible to AI crawlers at all. We build AI search readiness into every technical SEO audit rather than treating it as a separate service.
Yes — website migrations are one of the highest-risk moments for organic search visibility, and it's common to see rankings drop after a replatform, redesign, or domain change. Careful URL mapping, redirects, and structured data validation before and after launch is what protects the site's existing search performance.
Yes. Technical SEO is one part of our wider search engine optimisation offering, and we also offer technical SEO solutions alongside Google Ads and paid media, email marketing, and content marketing for clients who want a joined-up digital marketing strategy rather than channels working in isolation. For businesses with a physical presence, we also look at how technical SEO connects with local SEO signals like your Google Business Profile and Google reviews — the technical foundations matter just as much for local search visibility as they do nationally.
Tell us about your site, what's not working, and what you're trying to achieve. We'll give you an honest view of what a technical SEO audit would find — and what it would take to fix it.
No hard sell. No lock-in contracts. Just a conversation.
Get in touch today
We are a small, but perfectly formed, Digital Marketing Agency based in Stoke-on-Trent, Staffordshire. We provide services that help business owners make more money online.
