Search has changed. An AI SEO agency doesn't just help you rank on Google — it makes sure your business shows up across Google AI Overviews, ChatGPT, Perplexity, and every other AI-powered platform your customers are already using. At SearchUp, we combine 30 years of search expertise with the latest GEO and LLM optimisation strategies to get you visible wherever the search happens — not just on page one.
Search used to be simpler. You ranked on Google, people clicked, job done. But in 2026, a significant portion of searches now end with an AI-generated answer — and if your brand isn't in that answer, you've effectively disappeared for that query.
AI SEO — sometimes called GEO (Generative Engine Optimisation) — is the practice of optimising your website so that AI search systems understand, trust, and cite your content when answering relevant questions. That means Google AI Mode and AI Overviews, yes, but also ChatGPT, Perplexity, Gemini, and the others your customers are increasingly using to make purchase decisions.
Traditional SEO still matters. But the businesses winning in search right now are doing both: ranking on Google and being cited by AI.
AI systems need to read and understand your site clearly before they'll cite it. We audit your technical setup — site speed, architecture, crawl health, robots directives — and make sure everything is optimised for both Google's crawler and the bots powering LLM indexing.
Schema tells AI systems exactly what your content means. We implement FAQ, Article, HowTo, Organisation and LocalBusiness schema so your content is parsed correctly, your brand is accurately represented in the Knowledge Graph, and your answers are structured for AI extraction.
AI search is built around entities, not keywords. We map your brand, products, services and team against Google's Knowledge Graph so that AI systems associate you with the right topics, attributes and intent signals — not just a string of matching words.
We build content that's structured for AI extraction — clear answers, concise summaries, entity-first headings — without sacrificing readability or conversion rate. Content still needs to work for real people too. We don't forget that.
We monitor how and where your brand appears in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews and more. You'll know what's working, what needs improving, and where competitors are appearing instead of you.
AI systems cite sources they trust. We strengthen your site's Experience, Expertise, Authoritativeness and Trustworthiness signals through structured author profiles, credible citations, and digital PR — making you the source AI turns to instead of your competitors.
Those are meaningfully different questions. AI systems don't just rank a page — they evaluate whether your content is the most trustworthy, most clearly structured, and most authoritative answer available. That changes the priorities:
The foundations are the same. Technical SEO, quality content, and credible authority signals are still central. AI SEO builds on top of them in ways that serve both AI systems and human readers — without sacrificing either.
We offer AI SEO as a standalone service or as part of a broader SEO retainer. Every engagement is director-led— meaning you'll work with someone who has decades of experience, not a junior account manager working from a template.
We can also integrate AI SEO into your existing paid media or content strategy if you're already working with us on other channels.
Start with an auditFull AI visibility audit across Google AI, ChatGPT and Perplexity — technical, content, entity, and schema gaps identified.
Content architecture and briefing designed for AI extraction, passage indexing and featured snippet capture.
FAQ, HowTo, Article, Organisation and LocalBusiness schema — built, validated and deployed.
Knowledge Graph alignment, entity disambiguation and brand attribute mapping.
Monthly reporting on AI citation frequency, platform coverage and competitor comparison.
Author credentialing, credible citation strategy and digital PR to strengthen trust signals.
We won't pretend to be something we're not.
We're a small, experienced team based in Stoke-on-Trent. You won't be handed off to a graduate executive. Every AI SEO project at SearchUp is handled at director level — by someone who's been doing this long enough to know the difference between a genuine shift and a marketing trend.
We've been running SEO campaigns for well over a decade. We've seen keyword stuffing, link farms, and more algorithm updates than we'd like to count. The shift to AI-powered search is different. It's been building since Google's AI Overviews rolled out to UK search in 2025, and the businesses that move now will have a meaningful advantage over those that wait.
We use specialist AI tools to analyse your search landscape, identify where you're being missed, and build a strategy that works across both traditional Google results and AI-generated answers.
AI SEO tends to deliver the most value for businesses where:
Not sure if AI SEO is the right priority for your business right now? Get in touch and we'll give you an honest answer — even if that answer is 'not yet'.
An AI SEO agency helps your business appear in AI-powered search results — including Google AI Overviews, ChatGPT, Perplexity and similar platforms. This involves optimising your site's technical structure, content, and authority signals so that AI systems understand, trust, and cite your brand when answering relevant queries.
Traditional SEO focuses on ranking your pages on Google. AI SEO goes further — it optimises your content for AI systems that generate answers directly, without always sending users to a website. The goal shifts from securing a ranking position to becoming the trusted source an AI cites in its response.
Most clients see measurable improvements in AI citation frequency within three to four months, though this varies by industry, competition and starting position. Traditional SEO ranking gains typically run alongside these improvements. We set realistic timelines at the start of every project based on your specific situation and goals.
No — AI SEO builds on traditional SEO foundations. Technical health, quality content, and authority signals remain essential. What changes is how content is structured and how authority is demonstrated, so it works for both traditional rankings and AI citations.
AI SEO retainer pricing at SearchUp starts from around £1,000 per month for smaller businesses, scaling based on the scope of work, site complexity and competitive landscape. We provide transparent pricing and don't lock clients into long contracts. Get in touch for a straightforward conversation about what you actually need.
Get a straight answer on whether AI SEO is right for your business — and where you stand today across Google AI, ChatGPT and Perplexity.
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We are a small, but perfectly formed, Digital Marketing Agency based in Stoke-on-Trent, Staffordshire. We provide services that help business owners make more money online.
