Privacy Policy

Privacy Policy

This Privacy Policy applies between you, the User of this Website, and SearchUp Limited, the owner and provider of this Website.

SearchUp Limited takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this Privacy Policy carefully.

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Definitions and Interpretation

1. Data: All information that you submit to SearchUp Limited via the Website.
2. Cookies: A small text file placed on your computer when you visit certain parts of the Website.
3. Data Protection Laws: Any applicable law relating to the processing of personal Data, including the GDPR.
4. GDPR: The UK General Data Protection Regulation.
5. SearchUp Limited / we / us: SearchUp Limited, registered in England and Wales (10108487), Genesis Centre, Innovation Way, Stoke-on-Trent, Staffordshire, ST6 4BF.
6. UK and EU Cookie Law: The Privacy and Electronic Communications Regulations 2003 (as amended).
7. User / you: Any third party accessing the Website who is not employed by or contracted to SearchUp Limited.
8. Website: https://www.searchup.co.uk/ and any sub-domains unless excluded.

Unless the context requires otherwise, the singular includes the plural, and references to clauses are to clauses within this Privacy Policy.

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Scope of this Privacy Policy

This Privacy Policy applies only to the actions of SearchUp Limited and Users with respect to this Website.

It does not extend to any external websites accessible via links on this Website.

For the purposes of Data Protection Laws, SearchUp Limited is the “data controller”.

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Data Collected

We may collect the following Data from you:

• Name
• Job title
• Contact information (email address, telephone number)
• Web browser type and version (automatically collected)
• Operating system (automatically collected)

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How We Collect Data

We collect Data in the following ways:

• Data is given to us by you
• Data is received from other sources
• Data is collected automatically

Data Given to Us by You

We may collect Data when you:

• Contact us via the Website, phone, post or email
• Register and set up an account
• Enter a competition or promotion via social media
• Request marketing communications
• Use our services

Data Received From Public Third Parties

We may receive Data about you from publicly available sources such as Apollo.io.

Data Collected Automatically

When you access the Website, we may automatically collect information such as:

• Your IP address
• Date, time and frequency of visits
• How you interact with Website content

This may also include cookies, depending on your browser settings.

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Our Use of Data

We may use your Data to:

• Maintain internal records
• Send marketing materials by email
• Run targeted ads via LinkedIn Ads and Google Ads

We may process your Data where necessary for our legitimate interests. You may object in certain circumstances.

Marketing Consent

Email marketing requires consent through opt-in or soft opt-in.

• Soft opt-in: Applies where you have previously engaged with us and we market similar services.
• Explicit consent: Required for other types of e-marketing via positive action (e.g. ticking a box).

You can withdraw consent at any time.

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Who We Share Data With

We may share your Data with:

• Employees, agents, or professional advisors for marketing activity
• Third-party service providers (e.g. LinkedIn Ads list uploads)

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Keeping Data Secure

We use technical and organisational measures to safeguard your Data, including:

• Password-protected account access
• Secure server storage

If you suspect misuse or unauthorised access, contact us immediately at info@searchup.co.uk.

For online safety advice, visit www.getsafeonline.org.

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Data Retention

We retain your Data only for as long as necessary, unless a longer period is required by law.

Deleted Data may remain on backup or archival media for legal, tax, or regulatory purposes.

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Your Rights

You have rights including:

• Right to access
• Right to correct
• Right to erase
• Right to restrict processing
• Right to data portability
• Right to object

To exercise your rights, contact info@searchup.co.uk.

You may also complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/

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Links to Other Websites

This Website may include links to other websites. We are not responsible for their content or privacy practices.

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Changes of Business Ownership and Control

If SearchUp Limited is sold or reorganised, User Data may be transferred as part of that process, with privacy protection steps taken.

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Cookies

This Website uses Cookies to improve your experience and services.

Before Cookies are placed, you will be asked for consent. You may deny consent, but some Website features may not work fully.

Types of Cookies We Use

• Strictly necessary cookies: Required for site operation
• Analytical/performance cookies: Help us understand site usage
• Functionality cookies: Remember preferences
• Targeting cookies: Support relevant advertising

You can disable Cookies in your browser settings.

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Cookie Schedule

Strictly Necessary

• GA4 Javascript: Distinguishes unique users and sessions

Functionality

• CHEQ Essentials: Detects repeat visits or VPN use for ad targeting limits

Analytical/Performance

• GA4 Javascript: Tracks sessions and engagement
• LinkedIn Ads: Supports remarketing and conversion tracking
• Meta Ads: Supports remarketing and conversion tracking

Targeting

• Remarketing cookies: Allow retargeting of visitors later

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General

This Privacy Policy is governed by the law of England and Wales. Disputes fall under the exclusive jurisdiction of the English and Welsh courts.

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Changes to This Privacy Policy

SearchUp Limited may update this Privacy Policy at any time. Changes will be posted immediately on the Website.

You may contact SearchUp Limited at info@searchup.co.uk.