by Terry McCusker | Nov 2, 2018 | Digital Marketing Strategy, Mobile Marketing
Mobile as a digital channel has evolved a lot in the last few years. Mobile used to be a standalone channel, mobile is now the predominant channel; mobile is now digital. Indeed, eMarketer has predicted that mobile advertising will outstrip spending on all other...
by Terry McCusker | Oct 15, 2018 | Digital Marketing Strategy, Mobile Marketing
If you work in digital not a day goes by when you hear a reference to blockchain. If you don’t know what it is, here’s our attempt to explain it, in a nutshell. Blockchain or Distributed Ledger Technology (or DLT) is a way of securing data securely. Very...
by Terry McCusker | Oct 8, 2018 | Content Marketing, Digital Marketing Strategy
We work with a number of eCommerce companies and, whilst their products are different, they share a key commonality — the goods they sell are physical and they have a relatively high value. This poses a number of nuances when it comes to how a user behaves on a...
by Terry McCusker | Aug 30, 2018 | Digital Marketing Strategy, Search Engine Optimisation
Donald Trump’s recent Twitter tirade about what he saw when he Googled himself, though quite bizarre, does raise some interesting points for those of us who provide digital marketing services. In fact, it’s almost a case study in SEO. Relevant Content You...
by Terry McCusker | Aug 29, 2018 | Digital Marketing Strategy, Mobile Marketing
Native mobile applications have been in the consumer consciousness for ten years now. Yes, really, it’s been ten years since the launch of the Apple App Store and billions of apps have been downloaded by consumers all over the world. But, and here’s the thing, if you...
by Craig Griffiths | Jul 8, 2018 | PPC, Search Engine Optimisation
We often get asked how we can quantify ROI from an SEO campaign. And, here’s the thing, a lot of digital agencies who run SEO programmes don’t really want to tell you, for obvious reasons I guess. Putting a monetary value against something which, to the uninitiated...
by Craig Griffiths | May 31, 2018 | Digital Marketing Strategy
The Mary Meeker slide deck is one of the most hotly anticipated documents in digital. Meeker is widely know as somewhat of a soothsayer for digital trends, she was the one who predicted a mobile vs. desktop tipping point as far back as 2008 to be reached in 2015 and,...
by Craig Griffiths | May 20, 2018 | Link Building
Link building is alive and more important than ever! Before, building any kind of link was sure to give you SEO benefits. But now, only the best links get recognition in Google’s eyes. Great links give your site authority and a lot of traffic. The only catch is...
by Craig Griffiths | Apr 30, 2018 | Mobile Marketing
A user’s mobile behaviour can be made up of four distinct ‘mobile moments’: I want to moments I want to go to moments I want to do moments I want to buy moments These micro-moments, well documented by Google are key to understanding how the behaviour of a user on a...
by Craig Griffiths | Apr 4, 2018 | Content Marketing, Digital Marketing Strategy
Digital has disrupted B2B sales and marketing completely over the last decade or so. Indeed, the old perception of a distinction between the roles that ‘marketing’ and ‘sales’ play in getting new clients has been completely blurred. Like B2C marketing the old,...
