A confluence of paid and organic search

80% of what we do is based on organic search but we also offer PPC as a service too. What we are particularly interested in, on behalf of our clients, is the intersection of how paid and organic search can work in tandem with each other. You see most digital agencies...

The Complete Guide to eCommerce Content Types

When it comes to eCommerce content strategy, different types of content are the different tools in your toolbox. You have to know when and how to use each one, otherwise, you’ll try to hammer a nail with a screwdriver. This piece acts as a complete reference guide to...

How To Create a USP for eCommerce Stores

In 1981, Howard Shultz walked into a little coffee shop in Seattle. He loved the coffee so much that he joined as an employee a year later. Five years later, he bought out the owners. Today Starbucks has over 15,000 stores in 50 different countries and is one of the...