by Craig Griffiths | Feb 14, 2020 | eCommerce
When it comes to eCommerce content strategy, different types of content are the different tools in your toolbox. You have to know when and how to use each one, otherwise, you’ll try to hammer a nail with a screwdriver. This piece acts as a complete reference guide to...
by Terry McCusker | Feb 13, 2020 | Digital Marketing Strategy, eCommerce
Conversion Rate Optimisation (or CRO) is often shorthand for ‘why have our sales dropped off a cliff’ or ‘why am I spending all this money and not seeing any return’? In short a website that converts in an age where the web is ubiquitous and...
by Terry McCusker | Jan 28, 2020 | Digital Marketing Strategy
At the start of a new year, every digital outlet will take a punt on trends to watch out for for the coming year. We often take these things with a pinch of salt but this year we decided to curate our top five of ‘things to watch’ which might actually make...
by Craig Griffiths | Jan 21, 2020 | eCommerce
There’s 3 ways to grow an eCommerce business business: Drive in more targeted traffic (customer acquisition) Increase the frequency of purchase (customer retention) Getting customers to buy more when they shop (increase average order value) In this article we’re going...
by Craig Griffiths | Jan 6, 2020 | Link Building
Link building for eCommerce sites is harder now than it ever has been. Why? First, digital marketers know they’re pretty much the number 1 ranking factor in competitive markets. Second, the war (scaremongering) on link building by Google over the past few years...
by Craig Griffiths | Dec 23, 2019 | eCommerce
In 1981, Howard Shultz walked into a little coffee shop in Seattle. He loved the coffee so much that he joined as an employee a year later. Five years later, he bought out the owners. Today Starbucks has over 15,000 stores in 50 different countries and is one of the...
by Craig Griffiths | Aug 13, 2019 | eCommerce, Search Engine Optimisation
This is going to be the most useful eCommerce SEO guide you’ll find. Whether you’re an eCommerce store owner, eCommerce manager for a big brand or an agency-side SEO there’s going to be something new you can take away from this. Everyone just talks...
by Terry McCusker | Jul 25, 2019 | Digital Marketing Strategy
High ticket items are now regularly bought online. Websites are of critical importance, not only in the ‘research and discovery’ phase of a purchase journey but now, are also extremely important transactionally. When it comes to low-value purchases...
by Terry McCusker | Jun 3, 2019 | Uncategorized
BREXIT is a sideshow. The real challenge we, and our children, will face in the future is how to cope with a changing climate. Despite what many prominent deniers (ala Trump) say our climate is changing and the consequences for the world will be profound. Given the...
by Craig Griffiths | Apr 29, 2019 | Search Engine Optimisation
I’ve said it before and I’ll say it again: SEO doesn’t have to be complicated. One of the things I notice as a digital marketer is that people are always looking for the “secret sauce”. But truth be told: There isn’t any secret to SEO. If you want to increase your...
