by Craig Griffiths | Jan 6, 2020 | Link Building
Link building for eCommerce sites is harder now than it ever has been. Why? First, digital marketers know they’re pretty much the number 1 ranking factor in competitive markets. Second, the war (scaremongering) on link building by Google over the past few years...
by Craig Griffiths | Dec 23, 2019 | eCommerce
In 1981, Howard Shultz walked into a little coffee shop in Seattle. He loved the coffee so much that he joined as an employee a year later. Five years later, he bought out the owners. Today Starbucks has over 15,000 stores in 50 different countries and is one of the...
by Craig Griffiths | Aug 13, 2019 | eCommerce, Search Engine Optimisation
This is going to be the most useful eCommerce SEO guide you’ll find. Whether you’re an eCommerce store owner, eCommerce manager for a big brand or an agency-side SEO there’s going to be something new you can take away from this. Everyone just talks...
by Terry McCusker | Jul 25, 2019 | Digital Marketing Strategy
High ticket items are now regularly bought online. Websites are of critical importance, not only in the ‘research and discovery’ phase of a purchase journey but now, are also extremely important transactionally. When it comes to low-value purchases...
by Terry McCusker | Jun 3, 2019 | Uncategorized
BREXIT is a sideshow. The real challenge we, and our children, will face in the future is how to cope with a changing climate. Despite what many prominent deniers (ala Trump) say our climate is changing and the consequences for the world will be profound. Given the...
by Craig Griffiths | Apr 29, 2019 | Search Engine Optimisation
I’ve said it before and I’ll say it again: SEO doesn’t have to be complicated. One of the things I notice as a digital marketer is that people are always looking for the “secret sauce”. But truth be told: There isn’t any secret to SEO. If you want to increase your...
by Terry McCusker | Apr 9, 2019 | Digital Marketing Strategy
We love eCommerce clients, especially if their products are a little interesting, or niche. We like working on niche product propositions for a number of reasons, firstly we get to learn loads of new stuff (every day is a school day here at SearchUp Towers) and...
by Terry McCusker | Mar 14, 2019 | Uncategorized
At the start of web 2.0 (remember that?) back in say, 2007, people would link out to each others websites and not really think about what impact this would have on how other people’s sites ranked. Fast forward 12 years and the landscape has changed immeasurably....
by Terry McCusker | Mar 1, 2019 | Uncategorized
UX, or User Experience, has become quite a hackneyed phrase in the digital industry. In a nutshell, the UX designer, seeks to solve a problem in a way the user isn’t even aware of. In digital this, typically, is get a user to ‘convert’. This...
by Terry McCusker | Jan 9, 2019 | Content Marketing, Digital Marketing Strategy
You might be bored / worried / sick of the ‘B’ word…yes BREXIT, but we happened upon something on Twitter the other day which made us sit up and take notice. Not because we wanted to rant at a politician but because the narrative of the thread we...
