Best Practices for Display Advertising

What is digital display advertising? Display advertising has been around since 1994 and was one of the first ways that digital publishers started to commercialise their website. Like most related to technology, we have come a long way since then. Display advertising...

5 Simple Ways to Lower Your CPC in AdWords

When it comes to pay per click advertising, finding different ways to lower your CPC (cost per click) for the keywords you’re bidding on is crucial. If your cost per click is less, then surely your cost per conversion will be lower? The answer to this is – yes! So how...