by Terry McCusker | Jan 9, 2019 | Content Marketing, Digital Marketing Strategy
You might be bored / worried / sick of the ‘B’ word…yes BREXIT, but we happened upon something on Twitter the other day which made us sit up and take notice. Not because we wanted to rant at a politician but because the narrative of the thread we...
by Terry McCusker | Oct 8, 2018 | Content Marketing, Digital Marketing Strategy
We work with a number of eCommerce companies and, whilst their products are different, they share a key commonality — the goods they sell are physical and they have a relatively high value. This poses a number of nuances when it comes to how a user behaves on a...
by Craig Griffiths | Apr 4, 2018 | Content Marketing, Digital Marketing Strategy
Digital has disrupted B2B sales and marketing completely over the last decade or so. Indeed, the old perception of a distinction between the roles that ‘marketing’ and ‘sales’ play in getting new clients has been completely blurred. Like B2C marketing the old,...
by Craig Griffiths | Feb 20, 2018 | Content Marketing
How can businesses ‘do’ content marketing and why they can’t afford not to… A survey of marketing intentions in 2018 put content marketing right at the front of the queue for marketing activity anticipated to drive conversions for business owners. But as a...
by Craig Griffiths | Nov 7, 2016 | Content Marketing
Small businesses are always trying to get the attention of potential customers. To avoid getting caught up in the clutter, customers install ad-blockers to browse websites without any ads, customise their social media feeds and subscribe to ad-free digital radio. For...
by Craig Griffiths | Sep 23, 2016 | Content Marketing, Keyword Research, Search Engine Optimisation
You probably already know it; targeting keywords and phrases in content will lead to a long term growth in organic search traffic. That’s why all good content marketing campaigns start with the same thing – keyword research. The problem is, most internet...
