by Terry McCusker | Oct 8, 2018 | Content Marketing, Digital Marketing Strategy
We work with a number of eCommerce companies and, whilst their products are different, they share a key commonality — the goods they sell are physical and they have a relatively high value. This poses a number of nuances when it comes to how a user behaves on a...
by Craig Griffiths | Apr 4, 2018 | Content Marketing, Digital Marketing Strategy
Digital has disrupted B2B sales and marketing completely over the last decade or so. Indeed, the old perception of a distinction between the roles that ‘marketing’ and ‘sales’ play in getting new clients has been completely blurred. Like B2C marketing the old,...
by Craig Griffiths | Feb 20, 2018 | Content Marketing
How can businesses ‘do’ content marketing and why they can’t afford not to… A survey of marketing intentions in 2018 put content marketing right at the front of the queue for marketing activity anticipated to drive conversions for business owners. But as a business...
by Craig Griffiths | Nov 7, 2016 | Content Marketing
Small businesses are always trying to get the attention of potential customers. To avoid getting caught up in the clutter, customers install ad-blockers to browse websites without any ads, customise their social media feeds and subscribe to ad-free digital radio. For...
by Craig Griffiths | Sep 23, 2016 | Content Marketing, Keyword Research, Search Engine Optimisation
You probably already know it; targeting keywords and phrases in content will lead to a long term growth in organic search traffic. That’s why all good content marketing campaigns start with the same thing – keyword research. The problem is, most internet...
