How to Choose a PPC (Pay-Per-Click) Agency

Choosing a PPC agency is a minefield… Throw a rock and you’ll end up hitting one… So how do you choose a PPC agency? You first need to ask yourself some questions: Look at your business first – where is the digital skills gap? You have identified the...

5 Simple Ways to Lower Your CPC in AdWords

When it comes to pay per click advertising, finding different ways to lower your CPC (cost per click) for the keywords you’re bidding on is crucial. If your cost per click is less, then surely your cost per conversion will be lower? The answer to this is – yes! So how...