by Terry McCusker | Apr 9, 2019 | Digital Marketing Strategy
We love eCommerce clients, especially if their products are a little interesting, or niche. We like working on niche product propositions for a number of reasons, firstly we get to learn loads of new stuff (every day is a school day here at SearchUp Towers) and...
by Terry McCusker | Mar 14, 2019 | Uncategorized
At the start of web 2.0 (remember that?) back in say, 2007, people would link out to each others websites and not really think about what impact this would have on how other people’s sites ranked. Fast forward 12 years and the landscape has changed immeasurably....
by Terry McCusker | Mar 1, 2019 | Uncategorized
UX, or User Experience, has become quite a hackneyed phrase in the digital industry. In a nutshell, the UX designer, seeks to solve a problem in a way the user isn’t even aware of. In digital this, typically, is get a user to ‘convert’. This...
by Terry McCusker | Jan 9, 2019 | Content Marketing, Digital Marketing Strategy
You might be bored / worried / sick of the ‘B’ word…yes BREXIT, but we happened upon something on Twitter the other day which made us sit up and take notice. Not because we wanted to rant at a politician but because the narrative of the thread we...
by Terry McCusker | Nov 28, 2018 | Digital Marketing Strategy, Social Media Marketing
Not all social media activity is created equally. We once dealt with an eCommerce client; were badly advised by a marketing manager and ended up buying ‘likes’ on Facebook, the results were predictable. Not all interactions on social media are going to...
by Terry McCusker | Nov 23, 2018 | Digital Marketing Strategy, Social Media Marketing
Here at SearchUp, we don’t really ‘do’ social media marketing in the none paid for sense, i.e. buying advertising, but we know that a lot of our clients use social as part of their comms strategy for lead generation, social selling or a subset of...
by Terry McCusker | Nov 2, 2018 | Digital Marketing Strategy, Mobile Marketing
Mobile as a digital channel has evolved a lot in the last few years. Mobile used to be a standalone channel, mobile is now the predominant channel; mobile is now digital. Indeed, eMarketer has predicted that mobile advertising will outstrip spending on all other...
by Terry McCusker | Oct 15, 2018 | Digital Marketing Strategy, Mobile Marketing
If you work in digital not a day goes by when you hear a reference to blockchain. If you don’t know what it is, here’s our attempt to explain it, in a nutshell. Blockchain or Distributed Ledger Technology (or DLT) is a way of securing data securely. Very...
by Terry McCusker | Oct 8, 2018 | Content Marketing, Digital Marketing Strategy
We work with a number of eCommerce companies and, whilst their products are different, they share a key commonality — the goods they sell are physical and they have a relatively high value. This poses a number of nuances when it comes to how a user behaves on a...
by Terry McCusker | Aug 30, 2018 | Digital Marketing Strategy, Search Engine Optimisation
Donald Trump’s recent Twitter tirade about what he saw when he Googled himself, though quite bizarre, does raise some interesting points for those of us who provide digital marketing services. In fact, it’s almost a case study in SEO. Relevant Content You...
