by Craig Griffiths | Apr 30, 2018 | Mobile Marketing
A user’s mobile behaviour can be made up of four distinct ‘mobile moments’: I want to moments I want to go to moments I want to do moments I want to buy moments These micro-moments, well documented by Google are key to understanding how the behaviour of a user on a...
by Craig Griffiths | Apr 4, 2018 | Content Marketing, Digital Marketing Strategy
Digital has disrupted B2B sales and marketing completely over the last decade or so. Indeed, the old perception of a distinction between the roles that ‘marketing’ and ‘sales’ play in getting new clients has been completely blurred. Like B2C marketing the old,...
by Craig Griffiths | Mar 22, 2018 | Digital Marketing Strategy
Cambridge Analytica and Facebook, consumers are the product – and why it’s great for business, but maybe not for long… The recent news about Cambridge Analytica and the Facebook data breach has left many users of the social platform aghast at the (perceived) insidious...
by Craig Griffiths | Mar 19, 2018 | AdWords
Choosing a PPC agency is a minefield… Throw a rock and you’ll end up hitting one… So how do you choose a PPC agency? You first need to ask yourself some questions: Look at your business first – where is the digital skills gap? You have identified the...
by Craig Griffiths | Mar 13, 2018 | Digital Marketing Strategy
The use of data intelligence is not new. But, the advent of so much data due to digital touch points being used to interact with brands has given marketers a rich seam of new marketing intelligence to mine to build up a better picture of their consumer’s behaviour. We...
by Craig Griffiths | Mar 6, 2018 | PPC
What is digital display advertising? Display advertising has been around since 1994 and was one of the first ways that digital publishers started to commercialise their website. Like most related to technology, we have come a long way since then. Display advertising...
by Craig Griffiths | Mar 1, 2018 | Digital Marketing Strategy
We talked recently about how personas can be used to help identify where your target audience might be. We find the creation of a ‘person’ often cuts through some of the digital noise and allows us to truly recognise how messaging should be shaped. Creating a persona...
by Craig Griffiths | Feb 27, 2018 | Email Marketing
The death of email has long been prophesied and has never seemed to materialise. Social networks, OTT technologies like What’s App and the iMessage have changed the way we communicate Peer 2 Peer but email is still the primary channel for businesses reaching consumers...
by Craig Griffiths | Feb 26, 2018 | Digital Marketing Strategy
A digital strategy will be different for every business. However, there are some fundamental questions you, or your digital agency should be asking in order to arrive at the plan as to whether you are looking to drive enquiries or sales or whether you are looking to...
by Craig Griffiths | Feb 20, 2018 | Content Marketing
How can businesses ‘do’ content marketing and why they can’t afford not to… A survey of marketing intentions in 2018 put content marketing right at the front of the queue for marketing activity anticipated to drive conversions for business owners. But as a business...
