by Terry McCusker | Apr 9, 2019 | Digital Marketing Strategy
We love eCommerce clients, especially if their products are a little interesting, or niche. We like working on niche product propositions for a number of reasons, firstly we get to learn loads of new stuff (every day is a school day here at SearchUp Towers) and...
by Terry McCusker | Mar 14, 2019 | Uncategorized
At the start of web 2.0 (remember that?) back in say, 2007, people would link out to each others websites and not really think about what impact this would have on how other people’s sites ranked. Fast forward 12 years and the landscape has changed immeasurably....
by Terry McCusker | Mar 1, 2019 | Uncategorized
UX, or User Experience, has become quite a hackneyed phrase in the digital industry. In a nutshell, the UX designer, seeks to solve a problem in a way the user isn’t even aware of. In digital this, typically, is get a user to ‘convert’. This...
by Terry McCusker | Jan 9, 2019 | Content Marketing, Digital Marketing Strategy
You might be bored / worried / sick of the ‘B’ word…yes BREXIT, but we happened upon something on Twitter the other day which made us sit up and take notice. Not because we wanted to rant at a politician but because the narrative of the thread we...
by Terry McCusker | Nov 28, 2018 | Digital Marketing Strategy, Social Media Marketing
Not all social media activity is created equally. We once dealt with an eCommerce client; were badly advised by a marketing manager and ended up buying ‘likes’ on Facebook, the results were predictable. Not all interactions on social media are going to...
