by Terry McCusker | Jan 9, 2019 | Content Marketing, Digital Marketing Strategy
You might be bored / worried / sick of the ‘B’ word…yes BREXIT, but we happened upon something on Twitter the other day which made us sit up and take notice. Not because we wanted to rant at a politician but because the narrative of the thread we...
by Terry McCusker | Nov 28, 2018 | Digital Marketing Strategy, Social Media Marketing
Not all social media activity is created equally. We once dealt with an eCommerce client; were badly advised by a marketing manager and ended up buying ‘likes’ on Facebook, the results were predictable. Not all interactions on social media are going to...
by Terry McCusker | Nov 23, 2018 | Digital Marketing Strategy, Social Media Marketing
Here at SearchUp, we don’t really ‘do’ social media marketing in the none paid for sense, i.e. buying advertising, but we know that a lot of our clients use social as part of their comms strategy for lead generation, social selling or a subset of...
by Terry McCusker | Nov 2, 2018 | Digital Marketing Strategy, Mobile Marketing
Mobile as a digital channel has evolved a lot in the last few years. Mobile used to be a standalone channel, mobile is now the predominant channel; mobile is now digital. Indeed, eMarketer has predicted that mobile advertising will outstrip spending on all other...
by Terry McCusker | Oct 15, 2018 | Digital Marketing Strategy, Mobile Marketing
If you work in digital not a day goes by when you hear a reference to blockchain. If you don’t know what it is, here’s our attempt to explain it, in a nutshell. Blockchain or Distributed Ledger Technology (or DLT) is a way of securing data securely. Very...
