by Terry McCusker | Nov 28, 2018 | Digital Marketing Strategy, Social Media Marketing
Not all social media activity is created equally. We once dealt with an eCommerce client; were badly advised by a marketing manager and ended up buying ‘likes’ on Facebook, the results were predictable. Not all interactions on social media are going to...
by Terry McCusker | Nov 23, 2018 | Digital Marketing Strategy, Social Media Marketing
Here at SearchUp, we don’t really ‘do’ social media marketing in the none paid for sense, i.e. buying advertising, but we know that a lot of our clients use social as part of their comms strategy for lead generation, social selling or a subset of...
by Terry McCusker | Nov 2, 2018 | Digital Marketing Strategy, Mobile Marketing
Mobile as a digital channel has evolved a lot in the last few years. Mobile used to be a standalone channel, mobile is now the predominant channel; mobile is now digital. Indeed, eMarketer has predicted that mobile advertising will outstrip spending on all other...
by Terry McCusker | Oct 15, 2018 | Digital Marketing Strategy, Mobile Marketing
If you work in digital not a day goes by when you hear a reference to blockchain. If you don’t know what it is, here’s our attempt to explain it, in a nutshell. Blockchain or Distributed Ledger Technology (or DLT) is a way of securing data securely. Very...
by Terry McCusker | Oct 8, 2018 | Content Marketing, Digital Marketing Strategy
We work with a number of eCommerce companies and, whilst their products are different, they share a key commonality — the goods they sell are physical and they have a relatively high value. This poses a number of nuances when it comes to how a user behaves on a...
