by Terry McCusker | Feb 13, 2020 | Digital Marketing Strategy, eCommerce
Conversion Rate Optimisation (or CRO) is often shorthand for ‘why have our sales dropped off a cliff’ or ‘why am I spending all this money and not seeing any return’? In short a website that converts in an age where the web is ubiquitous and...
by Terry McCusker | Jan 28, 2020 | Digital Marketing Strategy
At the start of a new year, every digital outlet will take a punt on trends to watch out for for the coming year. We often take these things with a pinch of salt but this year we decided to curate our top five of ‘things to watch’ which might actually make...
by Terry McCusker | Jul 25, 2019 | Digital Marketing Strategy
High ticket items are now regularly bought online. Websites are of critical importance, not only in the ‘research and discovery’ phase of a purchase journey but now, are also extremely important transactionally. When it comes to low-value purchases...
by Terry McCusker | Jun 3, 2019 | Uncategorized
BREXIT is a sideshow. The real challenge we, and our children, will face in the future is how to cope with a changing climate. Despite what many prominent deniers (ala Trump) say our climate is changing and the consequences for the world will be profound. Given the...
by Terry McCusker | Apr 9, 2019 | Digital Marketing Strategy
We love eCommerce clients, especially if their products are a little interesting, or niche. We like working on niche product propositions for a number of reasons, firstly we get to learn loads of new stuff (every day is a school day here at SearchUp Towers) and...
