by Terry McCusker | Jul 25, 2019 | Digital Marketing Strategy
High ticket items are now regularly bought online. Websites are of critical importance, not only in the ‘research and discovery’ phase of a purchase journey but now, are also extremely important transactionally. When it comes to low-value purchases...
by Terry McCusker | Jun 3, 2019 | Uncategorized
BREXIT is a sideshow. The real challenge we, and our children, will face in the future is how to cope with a changing climate. Despite what many prominent deniers (ala Trump) say our climate is changing and the consequences for the world will be profound. Given the...
by Terry McCusker | Apr 9, 2019 | Digital Marketing Strategy
We love eCommerce clients, especially if their products are a little interesting, or niche. We like working on niche product propositions for a number of reasons, firstly we get to learn loads of new stuff (every day is a school day here at SearchUp Towers) and...
by Terry McCusker | Mar 14, 2019 | Uncategorized
At the start of web 2.0 (remember that?) back in say, 2007, people would link out to each others websites and not really think about what impact this would have on how other people’s sites ranked. Fast forward 12 years and the landscape has changed immeasurably....
by Terry McCusker | Mar 1, 2019 | Uncategorized
UX, or User Experience, has become quite a hackneyed phrase in the digital industry. In a nutshell, the UX designer, seeks to solve a problem in a way the user isn’t even aware of. In digital this, typically, is get a user to ‘convert’. This...
