by Terry McCusker | Oct 20, 2021 | Uncategorized
80% of what we do is based on organic search but we also offer PPC as a service too. What we are particularly interested in, on behalf of our clients, is the intersection of how paid and organic search can work in tandem with each other. You see most digital agencies...
by Terry McCusker | Jun 17, 2020 | Digital Marketing Strategy
It’s been a long few months hasn’t it? We’ve all grown accustomed to working from home more, ZOOM becoming a household name, riding a wave of panic, hope, existential crisis and a lack of sleep. From a businesses perspective, being completely frank,...
by Terry McCusker | Feb 13, 2020 | Digital Marketing Strategy, eCommerce
Conversion Rate Optimisation (or CRO) is often shorthand for ‘why have our sales dropped off a cliff’ or ‘why am I spending all this money and not seeing any return’? In short a website that converts in an age where the web is ubiquitous and...
by Terry McCusker | Jan 28, 2020 | Digital Marketing Strategy
At the start of a new year, every digital outlet will take a punt on trends to watch out for for the coming year. We often take these things with a pinch of salt but this year we decided to curate our top five of ‘things to watch’ which might actually make...
by Terry McCusker | Jul 25, 2019 | Digital Marketing Strategy
High ticket items are now regularly bought online. Websites are of critical importance, not only in the ‘research and discovery’ phase of a purchase journey but now, are also extremely important transactionally. When it comes to low-value purchases...
