Jayley Digital Marketing Case Study
How we increased transactions for a fashion eCommerce company by over 100%
Their previous marketing efforts had been based on Facebook marketing and, unfortunately, they were badly advised into buying ‘likes’ – this led to a huge audience who were un-engaged.
The Solution; Back to Square One
We encouraged the client to set an RRP. They had two distribution channels – wholesale – through shops (including shops that sold on-line) and direct to consumer. Parity in pricing would deliver consistency for consumers and distributors.
SEO: The client had never optimised their on or off-site content for search engines. We spent a considerable amount of time optimising the content on-site to ensure maximum visibility. In parallel a significant amount of time was spent creating high quality content to drive qualified traffic to the site.
AdWords: Optimised Google Shopping feeds, ‘per-product’ Ads to ensure Page 1 domination across SERP’s.
Strategy: Consumer profiling, user journey mapping and Multi Funnel Channel analysis to ensure owned, earned and paid channels were performing optimally regardless of seasonality.
Email Marketing: Harnessing the power of previous product purchases and bespoke offers to hugely increase revenue through this key revenue-generating channel.
Over the key winter season (November ‘17 > January ‘18) compared to the previous year 2016/17:
- Revenue increased over all by 92%
- Transactions increased by 119%
- The eCommerce conversion rate increased by 106.27%
- Revenue from email marketing increased by 594%
- Paid Search by 558.27%